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商品編號： 99M023 出版日期： 1999/09/23 作者姓名： Morrison, Allen;Bouquet, Cyril 商品類別： Other 商品規格： 22p 再版日期： 2017/05/23 地域： Switzerland 產業： Watches 個案年度： 1999 - 1999
商品敘述：
Reviews the efforts of Swatch to reposition itself in the increasingly competitive global watch industry. Provides extensive information on the history and structure of the global watch industry and highlights the shrinking time horizons decision makers face in formulating strategy and in responding to changes in the industry. In particular, the case discusses how technology and globalization have changed industry dynamics and have caused companies to reassess their sources of competitive advantage. Like other companies, Swatch faces the difficult task of deciding whether to emphasize product breadth or focus on a few key global brands. It also must decide whether to shift manufacturing away from Switzerland to lower cost countries like India.
涵蓋領域：
Competition;Globalization;Industry analysis;International business
相關資料：
Case Teaching Note, (899M23), 10p, by Allen Morrison, Cyril Bouquet
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